How 3D Fashion Technology Supports Circular Design: Reflections from the Circular Fashion Event

Earlier this year, I had the opportunity to speak at the Circular Fashion Event, hosted by AndReal. It was a brilliant local gathering that brought together businesses, designers, educators, and innovators to discuss what circularity really means for the future of fashion.

In a space focused on open dialogue and practical change, I was invited to share how 3D software, particularly CLO Virtual Fashion and Embodee, can support more sustainable practices throughout the product development process.

Reducing Waste Through Digital Tools

During my talk, I explored how 3D tools can reduce over-sampling, support digital prototyping, and streamline the design-to-production workflow. By enabling teams to make informed decisions earlier, tools like CLO3D help minimise the need for unnecessary physical samples and avoid common errors in fit and construction.

It’s not just about adopting new software. It’s about using it intentionally to create space for testing, problem-solving, and better communication at every stage of the process.

Industry Voices on Circular Fashion

The panel discussion was a standout moment. Speakers included Suzy Shepherd, Natalia Willmott, Lauren Mason, and Sanduni Adikari, who brought forward honest, grounded insights into the challenges the industry is facing and the shifts that are urgently needed. It was encouraging to hear so many aligned perspectives from people working across different areas of the fashion ecosystem.

Spotlight on Sustainable Innovation

Several projects and businesses shared thoughtful, inspiring work that is already making a difference:

• Retribe Clothing is transforming deadstock and salvaged materials into new apparel, tackling textile waste at the source.
  
• Sevraj Syed is helping clients explore 3D design using Tukatech, bringing digital product development into real-world settings.
  
• Seamless Source is building transparency through a Product Relationship Management system that tracks items across the supply chain.
  
• Natalia Willmott showcased how antique costume jewellery can be repurposed into new, meaningful design pieces.
  
• On the catwalk, collections by Andrea Benahmed Djilali (AndReal), Grace Lyon, Sanyan, Sarah Yaccable, Valente, and Tunde Design gave physical form to sustainable design values.
  

I was also impressed by the work of The Boot Repair Company, who are extending the life cycle of workwear, military, and sports footwear through repair. This kind of practical sustainability is what keeps products in circulation for longer and reduces unnecessary waste.

Looking Ahead

A huge thank you to Andrea Benahmed Djilali (AndReal) for the invitation to be part of the event, and to Rachel Hatfield for hosting with professionalism and warmth throughout the day.

Events like this serve as a reminder that sustainability and innovation are not separate goals. With the right tools and collaboration, they support each other. I left feeling energised by the conversations and proud to contribute to a growing movement towards smarter, more responsible fashion.

If you’re interested in integrating 3D into your own practice, whether you’re a designer, educator, or business, I offer tailored training programmes built around your specific goals.

📌 Learn more about CLO3D training