Why AI Alone Isn’t Enough: A Fashion Designer’s Guide to Real Results

Recently, I came across a post by Heidi Weinberg on LinkedIn that really resonated with me. She spoke about how, in just a few years, new designers will wonder how we ever worked without AI. It got me reflecting on my own journey with AI in fashion,  and how far the technology has come since my first experiments.

I’ve tested a lot of different approaches over the years: sketch-to-image, prompt-to-image, and 3D-to-image. My go-to is (unsurprisingly) 3D-to-image,  it’s the method that allows me to keep the most control over the final look. When you already have a precise garment in CLO3D, being able to enhance it with AI is powerful. But even then, AI sometimes has a mind of its own, and achieving an exact match to what you’ve envisioned isn’t always straightforward.

That’s why I’ve learned not to treat AI as a “final” design solution, but as a tool that works best at different stages of the creative process. In my experience, the most effective way to integrate AI into your workflow is:

1. Use AI early for idea generation direct from prompts, a fast way to explore silhouettes, textures, and styles without being locked into technical constraints.
2. Develop these ideas further through sketch-to-image tools for a more refined concept.
3. Move into 3D design to test fit, proportion, and construction.
4. Finally, bring your 3D outputs back into AI for polished, high-impact imagery — ideal for e-commerce or presentations.

AI Tools I Recommend for Fashion Designers

These are tools I regularly test in my own workflow, from early idea generation to final e-commerce visuals. The right tool depends on your goal, whether that’s sparking inspiration, refining a 3D garment, or creating dynamic visuals.

💡 Idea Generation & Concept Development

• Raspberry AI – A versatile tool for high-quality outputs across concept art, product shots, and creative experimentation.
• NewArc AI – Excellent for sketch-to-image workflows, helping to bring 2D fashion sketches to life with realistic detail.
  

🧵 3D to AI Refinement

• Krea AI – My go-to for transforming 3D garments into high-quality AI-enhanced imagery while keeping design intent intact.
  
• VMake – Specialises in enhancing 3D renders for polished, professional results.
  
• Botika – Great for creating realistic apparel photography from 3D designs, particularly for e-commerce.
  

🎥 3D to Video Animation

• Kling AI – Ideal for turning 3D designs into high-quality videos, from product spins to creative fashion films.
  

📌 Pro Tip: Combine your technical fashion skills with structured prompt engineering for the best results. A good formula is: 

image style + end use + subject + product & style + location & lighting.

AI won’t replace skilled fashion designers, pattern makers, or product developers. But those who know their craft and know how to leverage technology will always be ahead.

For me, AI is not about replacing the design process,  it’s more about enhancing it. It’s a way to speed up early-stage ideation, present concepts with impact, and create visuals that help brands and clients connect with a product before it even exists physically.

The technology is moving fast, but the principle remains the same: the strongest results come from combining AI with solid industry skills and a deep understanding of garment construction.